Brand identity and apparel design for British clothing start-up.
Crafting a distinctive brand identity that captures personality, a touch of heritage, and modern simplicity.
About Laid Bare Clothing
Laid Bare Clothing is a British unisex clothing brand with a focus on sustainability and ethical practices. They make high-quality clothing staples, with original screen-printed designs that bring a bit of British character to each garment.
The
Branding Challenge
Laid Bare wanted a modern brand identity with a playful twist on classic British design. It needed to resonate with an audience who cared about quality and individuality, without falling into generic “eco brand” visual cliches.
It’s trickier than it sounds. Plenty of clothing start-ups play it safe with minimalist branding, or lean so hard into “fun” that they end up looking more like a side project than a serious brand.
Before scaling up, Laid Bare needed a brand identity that struck the right balance: playful enough to reflect their personality and British humour, but polished enough that customers would take them seriously as a quality, ethical clothing brand worth paying for.
The Final Brand Identity
A modern, minimalist identity was developed, drawing on icons and elements rooted in British history, culminating in the playful logo mark of a ‘British gentleman’ complete with bowler hat and styled moustache, which could be paired with the main brand name as a complete logo.
A refined, neutral colour palette gave the brand a timeless, classic feel, balanced with bold typography to keep it feeling current and playful rather than old-fashioned.
This identity carried through into a full ecommerce website, unique illustrations for clothing and packaging, and a range of marketing assets across digital and print.
What our clients say
“Honestly we had nothing when we started – no logo, no name, nothing. Just a vague idea in our heads. Working with Chris was great fun and a real partnership, refining and developing ideas that have been lovingly crafted into the end result which feels like us and connects exactly where we want to our customers.
His versatility to then support with garment illustrations, packaging and a host of other marketing elements has further helped shape us today. We wouldn’t think twice about recommending him.”
Rob Pritchard
Founder
Laid Bare Clothing
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