Content Marketing That Grabs Eyeballs
Supporting you on the right type of content for your audience and how to use it. (While your competitors are still figuring out what a content calendar is)
Your Brand Has a Story Worth Telling
Your business has got great products and services, but these days that just isn’t enough. Your audience needs to understand who you are, what you stand for, and why they should choose you over the competition.
That’s where strategic content marketing comes in.
As a freelance marketer and designer, I help small and medium-sized businesses cut through the waffle with content that connects, converts, and builds lasting relationships with their ideal customers.
Whether you’re a growing business looking to establish your voice or an agency needing an extension of your team, I bring both creative vision and a killer game plan to every project.
Why Content Marketing Matters More Than Ever
Your customers aren’t just buying a product or service—they’re buying into your brand, your values, and your story. Content marketing is how you:
- Build trust before the first conversation
- Establish authority in your industry
- Nurture relationships that turn into loyal customers
- Create touchpoints throughout the buyer’s journey
- Generate leads that convert into business
When done right, content marketing doesn’t feel like marketing at all. It feels like valuable information from a trusted source.
Who I Work With
(And Why They Don’t Go Anywhere Else)
For Small & Medium Businesses
You know your industry inside and out, but translating that expertise into compelling content takes time you don’t have. If you’re looking to up your content and get started from scratch, here are just some of the content areas I can support you with:
- Content strategies that align with your business goals
- Blog posts that build trust and authority
- Design of content that looks as good as it reads
- Repurpose existing content to save time and maximise reach
- Email marketing that engages, nurtures and converts your subscribers
For Marketing
Agencies
When your client roster is growing faster than your team, I seamlessly integrate as an extension of your agency to:
- Execute content marketing campaigns for your clients
- Provide expertise in content strategy and creation
- Scale your service offerings without overhead
- Maintain your brand standards and client relationships
- Deliver work that reflects your agency’s quality and vision
(Great) Brands I’ve Worked With
Frequently Asked Questions
Common questions about how we can work together to grow your brand. Can’t find what you’re looking for? Get in touch →
What exactly is included in your content marketing support?
I focus on creating high-impact digital assets that are optimised for both your audience and search engines. This includes designing and formatting blog posts, creating social media carousels, and developing lead-generation PDFs. I take your core ideas and turn them into polished marketing content that is visually engaging and easy to find online.
Do I need to provide the copy, or do you handle the writing?
It’s a collaborative process. Usually, you provide the ‘raw’ expertise or a rough outline, and I handle the short-form copywriting and SEO formatting. I’ll ensure your headers, meta descriptions, and body text follow best practices to help you rank on Google, while making sure the layout is designed to keep readers engaged from start to finish.
Can you help me repurpose my existing content?
Absolutely. This is a core part of my service for SMEs. I can take a single piece of long-form content and ‘atomise’ it into several high-performing assets – such as converting a blog post into a series of LinkedIn tiles, an infographic, or a structured email newsletter. This helps your message reach more people without you having to constantly create from scratch.
How do you ensure my content is SEO-friendly?
Beyond just the design, I ensure the structural elements of your content are built for search engines. This includes keyword-optimised headings, proper image Alt text, and ensuring the content is formatted for ‘readability’ – a major ranking factor. My goal is to make sure your content doesn’t just look good, but gets discovered by the right people.
What is the benefit of ‘designed’ content over plain text?
In a crowded digital space, professional design builds immediate trust. A well-laid-out PDF or a custom-designed social post signals that your business is established and credible. By adding a professional design layer and clear SEO structure to your content, we improve engagement rates and elevate your brand above the competition.
Before You Contact This Content Marketer
I don’t do “good enough.” I deliver marketing and design that moves your business forward – and that sometimes means challenging your assumptions or saying no to the things that won’t work.
If your idea of content marketing is posting LinkedIn quotes and hoping for likes, we’re probably not a fit.
If you’re chasing the cheapest option and don’t care about results, there are plenty of low-cost alternatives out there.
But if you want content marketing and design that supports growth, builds your brand, and makes your life easier… let’s talk.