Cruising with Viking
Supporting a luxury cruise brand across large-scale, integrated campaigns spanning digital, print, and national press advertising to targeted direct marketing initiatives.
About Viking
Viking Cruises doesn’t do budget holidays. Their premium ocean and river cruises focus on cultural immersion and exploration, ranging from European river routes, Mediterranean adventures, and world cruises that uncover all corners of the globe.
This wide ranging service and competitive nature of luxury cruise marketing, means however that the schedule never stops. Monthly campaigns, seasonal promotions, weekly press ads – all needing to look flawless and land on time.
The Multi-Channel Marketing Challenge
Viking’s marketing calendar is impressive. They launch monthly campaigns across multiple channels simultaneously, encompassing digital advertising, print materials, national press, direct mail and seasonal brochures. Each requires different assets, often working to varying timelines and naturally determined by different production specs.
Integrated Campaign Solution
Working as part of their UK design agency team over several years I was provided deep insight into their brand and operational needs. Understanding how they work, what they prioritise, and their timeline pressures became crucial to success.
Having the pleasure of working across many different campaigns I was able to support the approach that delivered:
- Streamlined workflows. Critical path items were prioritised, with templates built to maintain quality while speeding up production. Systems were created that could scale during busy periods without breaking.
- Crystal clear communication between agency and client. A crucial factor for any project is the ability for clear feedback. Quick decision-making processes were implemented. Everyone understood approval hierarchies and timelines.
- Quality control that never compromises. We became an extension of the in house marketing team at Viking, ensuring consistent brand execution across every touchpoint. Whether it was a full-page Times ad or a direct mail piece, it looks and sounds unmistakably Viking.
Proven Campaign Results
Consistent delivery:
- Never missed a press deadline in years of partnership
- Maintained brand quality across hundreds of assets
- Scaled production during peak booking periods
Strategic impact:
- Marketing campaigns that work seamlessly together
- Brand consistency that reinforces premium positioning
- Client confidence in our ability to handle anything
Long-term partnership:
- Multi-year relationship built on reliable delivery
- Expanded scope as trust and capability proved
- Team that understands the brand as well as internal staff