Print & Digital Design for Viking Cruises
Supporting a luxury cruise brand with design across large-scale, integrated campaigns spanning digital, print, and national press advertising to targeted direct marketing initiatives.
About Viking Cruises
Viking Cruises is one of the world’s leading premium ocean and river cruise lines focusing on cultural immersion and exploration, ranging from European river routes, Mediterranean adventures, and world cruises that uncover all corners of the globe.
The Challenge
Creating Marketing Materials for a Global Travel Brand
The experience onboard a Viking Ocean ship or River Longship is designed to be like no other, where you create memories that truly last. Within this space however, Viking has an increasing amount of competition, commonly driven on price point.
Communicating the immense value of Viking as a brand to customers which goes beyond the financial cost and showcases the experience is one of the key challenges faced for its marketing.
The Solution
Brochure Design, Press Advertising & Campaign Creative
Working as part of the agency creative team and collaborating closely with Viking Cruises’ internal marketing department, I designed a wide range of print and digital marketing materials that supported campaigns throughout the year.
From large seasonal brochures and targeted direct mail to press advertisements, social media assets and microsite content, every piece balancing creativity with consistency while adhering to the brand’s established guidelines.
The Results
A Consistent Brand Experience Across Every Touchpoint
Consistent delivery:
- Never missed a press deadline in years of partnership
- Maintained brand quality across hundreds of assets
- Scaled production during peak booking periods
Strategic impact:
- Marketing campaigns worked seamlessly together
- Brand consistency reinforced premium positioning
- Client confidence in our ability to handle anything
Long-term partnership:
- Multi-year relationship built on reliable delivery
- Expanded scope as trust and capability proved
- Team that understood the brand as well as internal staff
Ready to make your marketing work?
You’ve seen what I do – now let’s get your marketing moving. Whether you need extra hands for a project or ongoing support, I’ll step in, get organised, and help your campaigns deliver real results.
Tell me a bit about your business, and let’s make things happen.